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INNOVATION CENTER

Business Intelligence Center

Business Intelligence Center

Rogers State University has established a Business Intelligence Center to provide competitive intelligence research through industry resources and databases. The Business Intelligence Center promotes economic development in northeastern Oklahoma by providing technical assistance to:

• Small Businesses
• Manufacturers
• Agricultural Producers
• Tourism Industry

Why a Business Intelligence Center?

Small businesses in rural areas must find ways to add value to their services and products and to locate new markets for their goods and services. The Business Intelligence Center helps businesses in northeast Oklahoma capture more value and sell their products to new places. These businesses have a need for reliable answers to important questions they are facing such as:

• What is our market share and how can we increase it?
• How will our existing customers respond to a new product or service?
• How can we attract new customer segments?
• Where is our competition located?
• Where are our customers located?

What Can We Do For Your Business?

With the Innovation Center’s databases, resources and expertise, businesses can receive help in the form of marketing research, competitive analysis, business plan review, marketing and strategic planning, financial analysis and prospect
lists, just to name a few. The services provided will vary from business to business, depending on the individual business needs.

These services are made possible through subscriptions to high-powered databases and corporate research tools that most businesses don’t normally use or have access to. These tools can be used to:

• Increase sales
• Finds new markets
• Identify competition
• Find new vendors
• Improve market share
• Add value
• Expand production
• Create and maintain jobs

How Does it Work?

1. Contact the Innovation Center and let them know you are interested in utilizing the Business Intelligence Center services.
2. You will be asked to provide some information about your business such as a list of current customers and competitors, company financials, and a business plan. These will help the Innovation Center staff with your business review.
3. The center’s staff will research areas of interest to help identify industry information, competition, customers and prospects.
4. The center will schedule a business review meeting to discuss results and recommend a strategy for implementation.

Partners

The Business Intelligence Center has been made possible by a collaborative effort between:

• RSU’s Innovation Center
• RCB Bank
• FHL Bank
• Claremore Industrial and Economic Development Authority (CIEDA)

Contact Information

For more information call 918-343-7533 or email innovation@rsu.edu.